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Pet Business Advertising

Pet Business Advertising 2014 Rate Card

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Video TV Commercial

Classified Display Ads & Dog Supplier Directory

Terms & Conditions
Ad Specifications
Artwork Submission Instructions

468*60 Banner

CPM

Min Buy
(000s)

Number of Impressions
- Guaranteed -
- Continuous -

Rate

25.00

30

30,000

$750.00

22.75

40

40,000

$910.00

20.50

50

50,000

$1,025.00

18.25

60

60,000

$1,095.00

16.00

70

70,000

$1,120.00

 

14.25

80

80,000

$1,140.00

 

13.00

90

90,000

$1,170.00

 
 


728*90 Leaderboard

CPM

Min Buy
(000s)

Number of Impressions
- Guaranteed -
- Continuous -

Rate

27.50

30

30,000

$825.00

24.75

40

40,000

$990.00

22.50

50

50,000

$1,125.00

20.25

60

60,000

$1,215.00

18.00

70

70,000

$1,260.00

 

16.25

80

80,000

$1,300.00

 

15.00

90

90,000

$1,350.00

 
 

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Video TV Commercial* - 15 seconds - Post Roll - Clickable

CPM

Min Buy
(000s)

Number of Impressions
- Guaranteed -
- Continuous -

Rate

65.00

40

40,000

$2,600.00

62.50

50

50,000

$3,125.00

60.00

60

60,000

$3,600.00

57.50

70

70,000

$4,025.00

55.00

80

80,000

$4,400.00

52.50

90

90,000

$4,725.00

Above the Title Flat Rate Sponsorship

Package of eight (8), up to four (4) minute long dog news, rescue or breed video profiles, "Above the Title" (Brought to you by...) sponsorship message (video graphic - non-clickable) and 15 second post-roll commercial (which is clickable), one per week for eight (8) weeks: $10,000**

*Client is responsible for production and delivery of video commercial or video graphics, although we are happy produce these for additional fees; estimates on request.

**Distant locations may require additional fees for travel. Total displays of post-roll commercial not to exceed 100,000 impressions, though story displays are not capped. Weekly schedule above reflects production interval only, not distribution or display, which is not time-limited after publication.

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Classified Display Ads &
Dog Supplier Directory Listings

 

Listing with up to 100 words, two keyword text links and your logo - full year

Credit card purchases are billed through our sister site, AeroSpaceNews.com

 

$500.00 per year
(Less than $42.00 per month!)

New Payment Plan Option!

Listing with up to 100 words, two keyword text links and your logo - full year billed in four (4) easy quarterly payments.

Credit card purchases are billed through our sister site, AeroSpaceNews.com

Please note that a major credit card and free PayPal account are required for the payment plan.

 

$525.00 per year
(Four (4) easy payments of $131.25!)

Pet Supplier Advertising


Banner Specifications

  • Artwork due at least 7 business days prior to start date
  • Please keep file to a size of 51k or less.
  • Dimensions:
    468 (w) x 60 (h) pixels
    728 (w) x 90 (h) pixels
    120 (w) x 600 (h) pixels * priced same as banner
    160 (w) x 600 (h) pixels * priced same as banner
    300 (w) x 250 (h) pixels * priced same as leaderboard
  • Formats: gifs: gif87 or gif89, jpeg or flash, html, javascript
  • Please supply alternate text
  • Please supply complete URL (web site address) for banner link.
  • Please note our animation specifications:
    -- loops can not run more than 4 cycles
    -- first frame needs to be a complete image and/or message

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Terms:
  • Unless otherwise stated, all prices based on client supplying broadcast-quality "ready-to-air" commercials of correct length. Should you need a commercial produced, we offer excellent commercial production services quoted on a per job basis. Please ask your representative for additional information.

  • We reserve the right to approve the content of any material submitted for web or broadcasting.

  • "Ready-to-air" tapes or digital files must be received 72 hours before our scheduled "close" date.

  • Insertion orders canceled with less than two (2) weeks notice will be charged a 50% cancellation fee. Cancellations with less than one (1) week notice will be charged 100% of the insertion rate, regardless of number of impressions delivered, if any, at that time.

  • Unfulfilled multiple insertion contracts will be re-billed at highest rate applicable for the number of actual insertions. Prices between discount rates are rounded-up to the next highest per insertion price.

  • VERY IMPORTANT - PLEASE READ: All insertions and contracts are sold on a cash in advance basis for the entire minimum order until credit is established. Please note our minimum order amounts.

  • Our prices are gross. Agencies and media buyers of record may deduct a 15% commission. This commission only applies to cash in advance payment or current payment accounts. All past due balances revert to full gross rates plus a 2% per month charge until paid in full. Insertion orders with past due balances are subject to withdrawal from circulation until the account is brought current.

Artwork Submission Instructions:

  • DogExplorer.com inserts new advertisements each Monday.
  • You may submit your banner as an e-mail attachment.
  • Send a message here to get the artwork e-mail address.
  • Please include the following information in your e-mail submission:
    1. Contact name
    2. Phone number
    3. Your e-mail address
    4. Name of file
    5. Tell us if animated or static
    6. Full and correct url link
    7. Alternate text
    8. Placement instruction (standard or premium, radio story or roundtable)

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