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Pet Business Advertising

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Pet Business Advertising 2014 Rate Card


Banner | Leaderboard


Video TV Commercial


Classified Display Ads & Dog Supplier Directory

Terms & Conditions

Ad Specifications

Artwork Submission Instructions





















































































































































































468*60 Banner


CPM


Min Buy

(000s)


Number of Impressions

– Guaranteed –

– Continuous –


Rate


25.00


30


30,000


$750.00


22.75


40


40,000


$910.00


20.50


50


50,000


$1,025.00


18.25


60


60,000


$1,095.00


16.00


70


70,000


$1,120.00

 

14.25


80


80,000


$1,140.00

 

13.00


90


90,000


$1,170.00

 
 





728*90 Leaderboard


CPM


Min Buy

(000s)


Number of Impressions

– Guaranteed –

– Continuous –


Rate

27.50

30

30,000

$825.00

24.75

40

40,000

$990.00

22.50

50

50,000

$1,125.00

20.25

60

60,000

$1,215.00

18.00

70

70,000

$1,260.00

 

16.25

80

80,000

$1,300.00

 

15.00

90

90,000

$1,350.00

 
 

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Video TV Commercial* – 15 seconds – Post Roll – Clickable


CPM


Min Buy

(000s)


Number of Impressions

– Guaranteed –

– Continuous –


Rate


65.00


40


40,000


$2,600.00


62.50


50


50,000


$3,125.00


60.00


60


60,000


$3,600.00


57.50


70


70,000


$4,025.00


55.00


80


80,000


$4,400.00


52.50


90


90,000


$4,725.00

Above the Title Flat Rate Sponsorship

Package of eight (8), up to four (4) minute long dog news, rescue or breed video profiles, “Above the Title” (Brought to you by…) sponsorship message (video graphic – non-clickable) and 15 second post-roll commercial (which is clickable), one per week for eight (8) weeks: $10,000**

*Client is responsible for production and delivery of video commercial or video graphics, although we are happy produce these for additional fees; estimates on request.

**Distant locations may require additional fees for travel. Total displays of post-roll commercial not to exceed 100,000 impressions, though story displays are not capped. Weekly schedule above reflects production interval only, not distribution or display, which is not time-limited after publication.


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Classified Display Ads &
Dog Supplier Directory Listings

 

Listing with up to 100 words, two keyword text links and your logo – full year

Credit card purchases are billed through our sister site, AeroSpaceNews.com

 

$500.00 per year
(Less than $42.00 per month!)












New Payment Plan Option!

Listing with up to 100 words, two keyword text links and your logo – full year billed in four (4) easy quarterly payments.

Credit card purchases are billed through our sister site, AeroSpaceNews.com

Please note that a major credit card and free PayPal account are required for the payment plan.

 

$525.00 per year
(Four (4) easy payments of $131.25!)




Pet Supplier Advertising






Banner Specifications



  • Artwork due at least 7 business days prior to start date
  • Please keep file to a size of 51k or less.
  • Dimensions:
    468 (w) x 60 (h) pixels
    728 (w) x 90 (h) pixels
    120 (w) x 600 (h) pixels * priced same as banner
    160 (w) x 600 (h) pixels * priced same as banner
    300 (w) x 250 (h) pixels * priced same as leaderboard
  • Formats: gifs: gif87 or gif89, jpeg or flash, html, javascript
  • Please supply alternate text
  • Please supply complete URL (web site address) for banner
    link.

  • Please note our animation specifications:

    — loops can not run more than 4 cycles

    — first frame needs to be a complete image and/or message


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Terms:


  • Unless otherwise stated, all prices based on client supplying
    broadcast-quality “ready-to-air” commercials of correct length. Should
    you need a commercial produced, we offer excellent commercial production
    services quoted on a per job basis. Please ask your representative
    for additional information.


  • We reserve the right to approve the content of any material
    submitted for web or broadcasting.


  • “Ready-to-air” tapes or digital files must be received
    72 hours before our scheduled “close” date.


  • Insertion orders canceled with less than two (2) weeks
    notice will be charged a 50% cancellation fee. Cancellations with
    less than one (1) week notice will be charged 100% of the insertion
    rate, regardless of number of impressions delivered, if any, at that
    time.


  • Unfulfilled multiple insertion contracts will be re-billed
    at highest rate applicable for the number of actual insertions. Prices
    between discount rates are rounded-up to the next highest per insertion
    price.


  • VERY IMPORTANT – PLEASE READ: All insertions and
    contracts are sold on a cash in advance basis for the entire
    minimum order until credit is established. Please note our minimum
    order amounts.


  • Our prices are gross. Agencies and media buyers of record
    may deduct a 15% commission. This commission only applies to cash
    in advance payment or current payment accounts. All past due balances
    revert to full gross rates plus a 2% per month charge until paid in
    full. Insertion orders with past due balances are subject to withdrawal
    from circulation until the account is brought current.


Artwork Submission Instructions:


  • DogExplorer.com inserts
    new advertisements each Monday.
  • You may submit your banner as an e-mail attachment.
  • Send a message here
    to get the artwork e-mail address.
  • Please include the following information in your e-mail submission:

    1. Contact name
    2. Phone number
    3. Your e-mail address
    4. Name of file
    5. Tell us if animated or static
    6. Full and correct url link
    7. Alternate text
    8. Placement instruction (standard or premium, radio story or roundtable)



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